I love that line…Jim Carrey….Dumb and Dumber….classic.
If you have never seen this exchange before, first, shame on you. Second, you’re welcome.
Okay, so what I love about this cinematic exchange is his attitude towards her response. If his character wasn’t such an obvious clown, you might think he was simply an extreme optimist. I mean, look at the people who play the lottery every day knowing their chances are even less than that. Why do they keep at it? Because someone is always winning, and to them 1 in a million-chance means …. well, you have a chance. Even someone running for political office with a million to 1 chance, theoretically, could still possibly win….but it’s doubtful….right….right… 😉
What does this have to do with entrepreneurship? Everything. One of the greatest universal truths is that getting a startup off the ground is not for the faint of heart. Maybe not as bad as one in a million, but many days it feels like that–a few bad days here, mixed in with an unbelievable good day there, and then back to the 18-hour daily grind of “let’s be business magicians!” Alas, there is no rabbit in the hat, and it’s even worse when you start off with very little to no capital (which in hindsight now seems more ignorant than courageous- but hey, I’ve been called worse).
We started this company to be different than most online marketing entities that have taken your money for years. I mean, don’t get me wrong, we want to make money- we want to make a lot of money- but we want our clients to make just slightly more than us…. slightly ???? Our disposition is not born of pure thoughts and SMB empathy, it comes from feeling almost dirty working in an environment where truths are constantly being changed to make the consumers either buy more or pay higher prices for products that “guarantee” their success. We will call this …. our Soul Soap….and all of us have a strong desire to get clean.
If you are hoping that this rant is going to go somewhere…that ship sailed a long time ago. The truth is, I’m so tired that the official end of this blog will be whatever is written here when I wake up in the morning (with a keyboard imprint on my face, from falling asleep typing this out). Then, I will groggily hit send without looking, and pray that you all have a sense of humor ….
All joking aside, we are a new company, forged from the corrupt online marketing world. We’re sickened by its lack of empathy and the only way for us to absolve ourselves is to help small businesses succeed. Now, we aren’t going to be working for free- we’re charitable, not stupid. We are, however, going to give our clients a fair shake at building their businesses from scratch or actually taking their businesses to the next level. For clients who have no money, we will give you the tools necessary to get you moving in the right direction on your own until you are ready to grow with us. If you have any friends with small to medium businesses, tell them to hit us up. I guarantee that between the mass number of free tools and resources we know about online, they will walk away with new ideas that could save their businesses, and we will walk away with our souls a little bit cleaner than before.
We are Knock Knock Marketing…. We will always do our best to do right by the people we come across everyday.
And in the words of Jim Carrey in that film we all…zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz